Food Just for Women?

It seems that when I watch television and if there is a commercial on for certain food products, women are the main feature within them. Just this morning I saw a commercial for “Lean Cuisine.” It showed a smiling woman amazed by the variety of frozen dishes to choose from. I mean think about it, when you see a yogurt commercial or an ad for certain cereals and “smart foods,” who do you see, a woman. What is it about healthy food products that causes for a woman to be the enforcer for the brand? Are companies suggesting that only women eat those products or that women probably should? What is the message, is it subliminal or not really a big deal?

But it bugs me a little bit. Is a man not a great face to sell Smart Ones, Healthy Choice or a greek yogurt? Granted the latest commercial for “Oikos,” a brand that houses greek yogurt, has Full House hottie John Stamos starring in the marketable nourishment. Though hot men don't always make cameos in yogurt commercials. That was all about image and marketing to WOMEN. If John Stamos enjoys it, why not you?

But I think this selection of food groups goes beyond just an advertisement, I'm thinking that the big execs who create the commercials are suggesting either that women should look a certain way, i.e. “Eat lean products, drink low-fat shakes or milk to make you thinner.” Or, that it is easier to market to women consumers because they will listen and are probably more prone to buy. I don't have that answer, only an opinion that healthy food advertisements with women as the focal point, it is on purpose.

What do you think? Tell us what's on your heart...

E&E

Posted by: Elishia