It seems that when I watch television and if there is a commercial
on for certain food products, women are the main feature within them.
Just this morning I saw a commercial for “Lean Cuisine.” It
showed a smiling woman amazed by the variety of frozen dishes to
choose from. I mean think about it, when you see a yogurt commercial
or an ad for certain cereals and “smart foods,” who do you see, a
woman. What is it about healthy food products that causes for a woman
to be the enforcer for the brand? Are companies suggesting that only
women eat those products or that women probably should? What is the
message, is it subliminal or not really a big deal?
But it bugs me a little bit. Is a man not a great face to sell
Smart Ones, Healthy Choice or a greek yogurt? Granted the latest
commercial for “Oikos,” a brand that houses greek yogurt, has
Full House hottie John Stamos starring in the marketable
nourishment. Though hot men don't always make cameos in yogurt
commercials. That was all about image and marketing to WOMEN. If
John Stamos enjoys it, why not you?
But I think this selection of
food groups goes beyond just an advertisement, I'm thinking that the
big execs who create the commercials are suggesting either that women
should look a certain way, i.e. “Eat lean products, drink low-fat
shakes or milk to make you thinner.” Or, that it is easier to
market to women consumers because they will listen and are probably
more prone to buy. I don't have that answer, only an opinion that
healthy food advertisements with women as the focal point, it is on
purpose.
What do you think? Tell us what's on your heart...
Posted by: Elishia
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